The Gods the Witches honor inhabit the land itself. As families relocated to places away from their original homeland they took their Gods with them. To venerate their Gods, a connection must then be made between the homeland of the Gods and the place where the Witch stands, or else a special ritual is performed by which the new home of the family is made to become a part of the homeland.

The God and Goddess are seen as the male and female aspects of nature. They are not omnipotent, but instead have egos and what would be considered as human characteristics. The God is usually represented as a protector or hunter, whereas the Goddess is often related to fertility or the land. Witches follow only one God and one Goddess, even though there might be many more deities in their particular pantheon. Often times the particular pair of deities someone follows reflects their chosen path, or set of life goals. When a Witch calls upon their Gods, the name they generally use is usually God or Goddess, Lord or Lady, Father or Mother, or the specific name which refers to the aspect of the deity that reflects the individual's particular chosen path.

Witches also look to the Ancestors, or those who have gone before. They are not Gods but rather respected or honored ones. The Ancestors have different names in different cultures such as the Irish Sidhe, the Norse Elves, the Northern Germanic Zwergs, or the Roman Manes. Witches often consult the Ancestors for advice and help. Sometimes the Ancestors can also be called on as guardians or advisors, and occasionally food or gifts are left out for them.